How Awnings Increase Revenue for Cafés, Pubs and Restaurants

For cafés, pubs, bars, and restaurants, the challenge is the same: maximising covers while keeping customers comfortable in unpredictable British weather. That’s where awnings step in. More than just shade, an awning is a revenue-generating business investment that turns underused outdoor areas into all-weather profit centres.

More Covers, More Revenue

In hospitality, every seat matters. Adding just two or three extra tables outdoors can significantly boost turnover — especially during peak hours. With an Aura Awning, your pavement, courtyard, or beer garden can become a reliable extension of your dining area.

Let’s put this into perspective:

• A pub that adds 20 extra outdoor seats and fills them twice per day, at an average spend of £15 per customer, could generate over £6,000 extra per week in sales.

• Across the year, that’s hundreds of thousands of pounds in additional revenue — all from space that might otherwise sit empty.

An awning makes those extra seats usable in sunshine, drizzle, or even breezy conditions, keeping customers comfortable and spending for longer.

Year-Round Outdoor Trading

British weather is famously unreliable. One minute the sun’s out, the next there’s a passing shower. Without cover, customers quickly retreat indoors — or worse, they leave.

Aura Awnings are designed for all-weather use:

• Rain protection: Fabrics are rated to Class 2 water load, capable of shedding up to 56 litres per m² per hour. With the correct pitch (minimum 15°), rain runs straight off the fabric, keeping seating areas dry.

• Wind resistance: Depending on the model, our awnings are certified to Wind Class 1 or 2, safe up to Beaufort force 5 (around 37 km/h) — the kind of breezy day common across the UK.

• Winter comfort: Combine an awning with outdoor heaters and lighting, and your terrace becomes a cosy, welcoming space even in colder months.

This means your business can continue trading outdoors far beyond the summer season, maximising ROI and spreading revenue across the year.

Creating a Better Customer Experience

Today’s customers don’t just want good food and drink — they want memorable experiences. An awning helps deliver that by:

• Providing shade on hot days, making seating comfortable.

• Offering shelter during light rain, so guests aren’t forced inside.

• Extending dwell time, as customers are more likely to order another round or dessert if they feel comfortable outdoors.

For pubs and bars, this is especially valuable — comfortable customers stay longer, spend more, and are more likely to return.

A Branding Opportunity

Awnings are more than functional; they’re also powerful branding tools. With bespoke fabric colours, signwriting, and powder-coated frames, your awning can reinforce your identity and catch the eye of passers-by.

For cafés and restaurants in busy high streets, an awning helps you stand out from competitors, drawing attention to your venue while protecting your customers. For pubs with outdoor beer gardens, it creates a focal point that signals hospitality and atmosphere.

Low Maintenance, High Reliability

Hospitality businesses need solutions that work hard without constant upkeep. Aura Awnings are designed with premium materials and minimal maintenance requirements:

• Fabrics are easy to clean and resistant to rot and fading.

• Frames and cassettes only require occasional wiping with mild detergent.

• All systems are tested for thousands of open/close cycles.

This durability makes them ideal for the heavy use and high turnover of busy hospitality environments.

Protected by Industry-Leading Guarantees

We know commercial customers need reassurance that their investment will last. That’s why Aura Awnings are backed by:

• 5-year guarantee on the awning system.

• 10-year fabric guarantee against rot and fading.

• 12-month installation guarantee covering workmanship.

These warranties give you confidence that your awning will deliver performance and value for years to come — with support from our expert team whenever you need it.

A Smart Business Investment

For hospitality venues, an awning isn’t a luxury — it’s a smart way to increase revenue, improve customer satisfaction, and enhance your brand. By turning underused outdoor areas into

profitable, all-weather seating, you’re not just adding comfort; you’re unlocking new earning potential for your business.

In short: more covers, longer trading seasons, and happier customers all add up to a stronger bottom line.

Get in touch with our commerical team today via info@auraawnings.com or book an appointment.